2 min read
Matt Church - Founder: 29 July 2021
There are lots of ways to do business. We teach two clear ways that a thought leader can be commercially smart in a practice: The first is going for...
1 min read
Matt Church - Founder: 28 July 2021
Commercial conviction removes the need to be convincing. Historically, selling has been presented as a series of sales techniques and negotiation...
1 min read
Matt Church - Founder: 26 July 2021
We teach thought leaders to be commercially smart with their practices. Discounting then becomes one of the topics that comes up all the time. Here...
2 min read
Matt Church - Founder: 15 June 2021
I don't love the use of guarantees when it comes to a Thought Leaders practice. If I were a watchmaker, I could guarantee the watch you buy from me...
2 min read
Matt Church - Founder: 28 May 2021
As a thought leader, you may have a moment of understanding where you seemingly discover a great idea, think it's unique, only to discover it already...
1 min read
Matt Church - Founder: 5 May 2021
The game of being a thought leader is one of standing out and not fitting in. As such, you might have a tendency to be an outlier perhaps even a...
2 min read
Matt Church - Founder: 22 April 2021
Our Thought Leaders CEO, Lisa O'Neill, was explaining to our comms marketing team about the precious commodity that is our students' attention. She...
1 min read
Matt Church - Founder: 31 March 2021
There is a lot of chatter around what's not possible at the moment. There are still places that can't fly (in or out), there are limited conferences...
1 min read
Matt Church - Founder: 17 March 2021
So much of what you do as a Thought Leader is playing a game of make believe. We are selling the invisible (a service) and as such we will often...
2 min read
Matt Church - Founder: 26 February 2021
As you know Lisa O'Neill and I are taking turns sharing thoughts on what it takes to be commercially successful as a thought leader running a...
1 min read
Matt Church - Founder: 18 February 2021
Last week a few hundred thought leaders gathered online for our quarterly Thought Leaders Business School Conference. We call this event our...
1 min read
Matt Church - Founder: 28 January 2021
As part of the thought leaders practice strategy we teach the six modes of delivery. You can read about these in detail in any of our books on...
