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Positioning Bias
When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...
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When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...
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The world needs to know what you have learned, what you have experienced, and what the world looks like through your eyes.
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Don't use CHAT GPT for your newsletters and blogs.
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What's your 'open house' strategy?
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So much of the time, the thing that's stopping a thought leader's success is the stories they tell themselves that just aren't true.
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What might your next annoyance gift you?
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Our curriculum teaches that a thought leader has three jobs: to think, to sell, and to share what they know.
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No matter how your expertise turns up, it's worth stepping into these four foundational roles.
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Running a commercially successful thought leaders practice creates a tension between being a distinct individual in the world and feeling part of...
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The journey to success as a thought leader running a commercially successful practice has stretch, growth, and increase, and makes some demands on...
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Act as if your lived experience has been shaping and forming the insights you can share with the world because that's exactly what they do!