2 min read
Ironicity
The irony of your expertise might be the place to locate your point of difference.
Matt Church is the founder and creator of Thought Leaders. In 1997 on a work trip to Hong Kong Matt had a vision for what has now become the Global Thought Leaders movement. Matt is an author of many leadership books all working on the premise that when you choose leadership and identify as such you contribute to making the world a better place. Matt continues to teach and support leaders across all domains of influence to capture, package and deliver what they know in service to others.
2 min read
The irony of your expertise might be the place to locate your point of difference.
2 min read
So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.
1 min read
Do more of the work you love with the people you like to spend time with in a way that works for them and you. Work you love, people you like, the...
2 min read
What do you know that you could become professionally famous for knowing?
2 min read
When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.
2 min read
It’s amazing how much freedom there is for people in a practice model. Running a practice where you sell your time enables you to do work you love,...
1 min read
Sometimes it's commercially smart to think of your audience and your buyer as two separate people.
1 min read
If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.
2 min read
Putting purpose and meaning around what you do, you can also make money.
2 min read
What you know matters a lot; connecting to others so that they value it matters more.
1 min read
When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...
2 min read
The world needs to know what you have learned, what you have experienced, and what the world looks like through your eyes.