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Don’t Focus on the Algorithm
As a thought leader running a commercially successful practice, sharing what you know, it’s easy to get distracted by the latest algorithm hacks.
Matt Church is the founder and creator of Thought Leaders. In 1997 on a work trip to Hong Kong Matt had a vision for what has now become the Global Thought Leaders movement. Matt is an author of many leadership books all working on the premise that when you choose leadership and identify as such you contribute to making the world a better place. Matt continues to teach and support leaders across all domains of influence to capture, package and deliver what they know in service to others.
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As a thought leader running a commercially successful practice, sharing what you know, it’s easy to get distracted by the latest algorithm hacks.
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To run a commercially successful thought leaders practice, you want to be speaking and writing all the time.
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In our Business School, we teach experts how to be commercially smart by focusing on developing positioning as a leading authority, what the world...
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A thought leader’s practice takes work, make sure it’s the right work.
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This is the month you connect deeply.
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The commercial conversation is about invitation and exploration, try not to make it about education.
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Message, market and method are the tumblers on your practice safe. They are the combinations that help you unlock your greatest value as soon as...
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The irony of your expertise might be the place to locate your point of difference.
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So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.
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Do more of the work you love with the people you like to spend time with in a way that works for them and you. Work you love, people you like, the...
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What do you know that you could become professionally famous for knowing?
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When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.