2 min read
Process or Perspective Gurus
Matt Church - Founder: 12 September 2023
What do you know that you could become professionally famous for knowing?
2 min read
Don’t Become Method Locked
Matt Church - Founder: 1 September 2023
When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.
2 min read
Small is Beautiful
Matt Church - Founder: 14 August 2023
It’s amazing how much freedom there is for people in a practice model. Running a practice where you sell your time enables you to do work you love,...
1 min read
There Are Often Two Buyers
Matt Church - Founder: 11 August 2023
Sometimes it's commercially smart to think of your audience and your buyer as two separate people.
1 min read
The Three Fundamentals
Matt Church - Founder: 6 July 2023
If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.
2 min read
Meaning and Money Are Not Mutually Exclusive
Matt Church - Founder: 20 June 2023
Putting purpose and meaning around what you do, you can also make money.
2 min read
Empathy Trumps Expertise
Matt Church - Founder: 8 June 2023
What you know matters a lot; connecting to others so that they value it matters more.
1 min read
Positioning Bias
Matt Church - Founder: 23 May 2023
When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...
2 min read
Your Unique Genius
Matt Church - Founder: 12 May 2023
The world needs to know what you have learned, what you have experienced, and what the world looks like through your eyes.
2 min read
The Lazy Chat
Matt Church - Founder: 24 April 2023
Don't use CHAT GPT for your newsletters and blogs.
2 min read
Do You Have an Open House?
Matt Church - Founder: 11 April 2023
What's your 'open house' strategy?
1 min read
Limiting Stories
Matt Church - Founder: 28 March 2023
So much of the time, the thing that's stopping a thought leader's success is the stories they tell themselves that just aren't true.