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What if You Get Hit by a Bus?
So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.
2 min read
So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.
1 min read
Do more of the work you love with the people you like to spend time with in a way that works for them and you. Work you love, people you like, the...
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What do you know that you could become professionally famous for knowing?
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When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.
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It’s amazing how much freedom there is for people in a practice model. Running a practice where you sell your time enables you to do work you love,...
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Sometimes it's commercially smart to think of your audience and your buyer as two separate people.
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If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.
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Putting purpose and meaning around what you do, you can also make money.
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What you know matters a lot; connecting to others so that they value it matters more.
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When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...
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The world needs to know what you have learned, what you have experienced, and what the world looks like through your eyes.
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