2 min read
Matt Church - Founder: 1 September 2023
When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.
2 min read
Matt Church - Founder: 14 August 2023
It’s amazing how much freedom there is for people in a practice model. Running a practice where you sell your time enables you to do work you love,...
1 min read
Matt Church - Founder: 11 August 2023
Sometimes it's commercially smart to think of your audience and your buyer as two separate people.
1 min read
Matt Church - Founder: 6 July 2023
If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.
2 min read
Matt Church - Founder: 20 June 2023
Putting purpose and meaning around what you do, you can also make money.
2 min read
Matt Church - Founder: 8 June 2023
What you know matters a lot; connecting to others so that they value it matters more.
1 min read
Matt Church - Founder: 23 May 2023
When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...
2 min read
Matt Church - Founder: 12 May 2023
The world needs to know what you have learned, what you have experienced, and what the world looks like through your eyes.
2 min read
Matt Church - Founder: 24 April 2023
Don't use CHAT GPT for your newsletters and blogs.
2 min read
Matt Church - Founder: 11 April 2023
What's your 'open house' strategy?
1 min read
Matt Church - Founder: 28 March 2023
So much of the time, the thing that's stopping a thought leader's success is the stories they tell themselves that just aren't true.
