Keep Your Head in the Game

In a commercially successful thought leader's practice, You matter. You are the business. Make sure managing your mindset is front of mind.

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Once a quarter, our Business School (a high-performance program for people wanting to speak, write, and teach what they know commercially) runs a mindset masterclass. This session reminds us that mindset is critical when running a thought leaders' practice.

"It's your mojo that sets the stage for everything you do!"

When your head is in the game, and you feel on top of things, you see the world through a possibility lens. Your self-talk is better, your creative flow is on point, and you keep 'being of value to others' front of mind. Doubt disappears, and fear takes a back seat—any sense of impostor syndrome or 'not good enough' abates.

While the benefits of the mindset masterclass are undoubtedly personal, we want to emphasize its profound impact on your commercial game. At the Business School, we don't just focus on personal development; we teach that you can significantly enhance commercial gains by shifting things personally.

A mantra you will hear in the School is that it's not a personal development program. This is usually shared (wryly) when someone has had an individual breakthrough that significantly impacts their business.

A practice is very personal for the simple reason that you, as the principal talent in the practice, are the one delivering the value. Your name (you.com) is literally on the front door.

Three Mindset Mojo ideas:

1. Delivery is our intent, strategy, and tactic. Delivery in the form of teaching, writing, speaking, coaching, etc., is the whole point of a practice. Interestingly, when a thought leader feels down, it's often during a delivery lag. Delivery is the commercial spearhead of your practice (you get paid when you teach), but it's also the life force of your belief and conviction. *Our tip: keep a high delivery cadence, even if it's for free. (Don't make your goal free; make delivery your goal.)
   
   
2. Make mojo a priority. Know what floats your boat and make putting that in your days and weeks a commercial priority. Mojo equals money in a practice; walking on the beach is a commercial task. A midweek, midday movie then is a commercial activity. Invest time and effort in feeling good.
   
   
3. Keep learning and growing. Commit to being a lifelong learner. Read, watch, listen, attend, travel, and grow your worldview. Bake time for learning into your day as part of your work. My only caveat here (and one I learned from the fabulous Marie Forleo) is to create content before you consume content.

In a commercially successful thought leader's practice, You matter. You are the business. Make sure managing your mindset is front of mind.

Some ways we can help?

1. Get a copy of our book The Thought Leaders Practice. Request a copy here.
2. Invest in our Foundation Program and learn our curriculum in your own time and at your own pace. Sign up now.
3. Join our online Business School and start making money as you make an impact with the work you were born to do on the planet.  Join our next discovery session.