Grow Your Practice

If you want to grow your practice, there are four clear focus areas:

1. Get what you've got: Respond to the opportunities that sit in front of you.
2. Get known: Obsess about your positioning in the market and get known for knowing something.
3. Get to work: Get active and leverage your and others' time and energy.
4. Get going: Stay active and build a sense of movement and momentum around your practice.

Each of these then has an underlying theme that helps you then think through projects, tasks, and different growth strategies for your practice.

One is all about getting your priorities right.
Two is all about increasing your exposure.
Three is all about leverage.
Four is about building momentum.

Seed Questions
Here is a set of initial seed questions to help you do just that.

1. What are the obvious things sitting right in front of your face that you could action right now to make a difference in your practice?
   
   So, prioritise to do these things now!
   We don’t because they bore us a little and lack the exciting energy of the new, they are often boring, familiar, and a little stale.
   
   
2. Where are you well known? What are you well known for? What can you do to make more of that right now? 
   
   Start getting some more money going from this established positioning immediately!
   We don’t because familiarity breeds contempt and in a way, we are often hoping that our practice will take us away from this work eventually.
   
   The truth is, the way out is through. Don’t throw out years of great positioning and reputation because you are a little bored. Look for what is true, not just what is new.
   
   
3. The third consideration is to ask; how can I make more out of what I have? Rather than centring your future success on some outside, un-yet attained resource, focus more on what you are currently doing and currently have.
   
   We tend to have a magical thinking mind when it comes to growth and often believe it’s because we lack some external something. The reality is you are 5 degrees and 5 steps off everything you want or need. Work with what you have, rather than wishing you had something else!
   
   
4. Finally, then consider where there is friction in your practice. And then get to work removing it so that you can get faster and faster with less effort. Ask, what grinds me down? What slows down my practice? What is a friction I can remove from what I do or how I do it, or perhaps who you do it with?
   
   It's clear that there are three things always stopping us getting what we want in life and these apply directly to growing your commercially successful thought leaders practice.
   
   
   1. You don’t know what to do to grow your practice.
   2. You know what to do but don’t know how to do it.
   3. Someone or something is standing in the way.