1 min read
Matt Church - Founder: 23 May 2023
When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...
3 min read
Lisa O'Neill - CEO: 8 January 2023
What has stopped you or is stopping you from writing your first or next book?
2 min read
Lisa O'Neill - CEO: 28 September 2022
What is the point of having loads of expertise and experience if no one knows about it?
1 min read
Matt Church - Founder: 5 May 2021
The game of being a thought leader is one of standing out and not fitting in. As such, you might have a tendency to be an outlier perhaps even a...
1 min read
Lisa O'Neill - CEO: 1 April 2021
I love the concept of “Who you are is why you are here.”
1 min read
Matt Church - Founder: 17 March 2021
So much of what you do as a Thought Leader is playing a game of make believe. We are selling the invisible (a service) and as such we will often...
2 min read
Matt Church - Founder: 26 February 2021
As you know Lisa O'Neill and I are taking turns sharing thoughts on what it takes to be commercially successful as a thought leader running a...
