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Positioning Bias

When you build a practice with positioning as your highest impact activity, you develop a different...

Why You Should Write a Book

What has stopped you or is stopping you from writing your first or next book?


What is the point of having loads of expertise and experience if no one knows about it?

Alone Together or Together Alone

The game of being a thought leader is one of standing out and not fitting in. As such, you...

Purpose and Positioning

I love the concept of “Who you are is why you are here.”

A Game Of Make Believe

So much of what you do as a Thought Leader is playing a game of make believe. We are selling the...

The Subtle Activities

As you know Lisa O'Neill and I are taking turns sharing thoughts on what it takes to be...