1 min read
Matt Church - Founder: 6 November 2023
Message, market and method are the tumblers on your practice safe. They are the combinations that help you unlock your greatest value as soon as...
2 min read
Matt Church - Founder: 26 October 2023
The irony of your expertise might be the place to locate your point of difference.
2 min read
Matt Church - Founder: 5 October 2023
So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.
1 min read
Matt Church - Founder: 20 September 2023
Do more of the work you love with the people you like to spend time with in a way that works for them and you. Work you love, people you like, the...
2 min read
Matt Church - Founder: 12 September 2023
What do you know that you could become professionally famous for knowing?
2 min read
Matt Church - Founder: 1 September 2023
When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.
2 min read
Matt Church - Founder: 14 August 2023
It’s amazing how much freedom there is for people in a practice model. Running a practice where you sell your time enables you to do work you love,...
1 min read
Matt Church - Founder: 11 August 2023
Sometimes it's commercially smart to think of your audience and your buyer as two separate people.
1 min read
Matt Church - Founder: 6 July 2023
If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.
1 min read
Lisa O'Neill - CEO: 28 June 2023
There are 18 words you need at the front of your mind when you are a thought leader.
2 min read
Matt Church - Founder: 20 June 2023
Putting purpose and meaning around what you do, you can also make money.
2 min read
Matt Church - Founder: 8 June 2023
What you know matters a lot; connecting to others so that they value it matters more.