Newsletters

1 min read

There Are Often Two Buyers

Sometimes it's commercially smart to think of your audience and your buyer as two separate people.

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1 min read

The Three Fundamentals

If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.

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1 min read

How to Be a Thought Leader

There are 18 words you need at the front of your mind when you are a thought leader.

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2 min read

Meaning and Money Are Not Mutually Exclusive

Putting purpose and meaning around what you do, you can also make money.

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2 min read

Empathy Trumps Expertise

What you know matters a lot; connecting to others so that they value it matters more.

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1 min read

Being in Charge

When you run your own practice, you are in charge.

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1 min read

Positioning Bias

When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...

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2 min read

Your Unique Genius

The world needs to know what you have learned, what you have experienced, and what the world looks like through your eyes.

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2 min read

Space

Making yourself a priority is important if you want to make an impact. Giving yourself space is one of the greatest gifts.

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2 min read

The Lazy Chat

Don't use CHAT GPT for your newsletters and blogs.

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1 min read

Family Tree of IP

Having a lot of IP is a blessing and a curse.

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