Newsletters

2 min read

What if You Get Hit by a Bus?

So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.

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1 min read

Why You May Need to Get More Support

Do more of the work you love with the people you like to spend time with in a way that works for them and you. Work you love, people you like, the...

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2 min read

Process or Perspective Gurus

What do you know that you could become professionally famous for knowing?

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2 min read

Don’t Become Method Locked

When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.

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2 min read

Small is Beautiful

It’s amazing how much freedom there is for people in a practice model. Running a practice where you sell your time enables you to do work you love,...

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1 min read

There Are Often Two Buyers

Sometimes it's commercially smart to think of your audience and your buyer as two separate people.

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1 min read

The Three Fundamentals

If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.

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1 min read

How to Be a Thought Leader

There are 18 words you need at the front of your mind when you are a thought leader.

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2 min read

Meaning and Money Are Not Mutually Exclusive

Putting purpose and meaning around what you do, you can also make money.

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2 min read

Empathy Trumps Expertise

What you know matters a lot; connecting to others so that they value it matters more.

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1 min read

Being in Charge

When you run your own practice, you are in charge.

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1 min read

Positioning Bias

When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...

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