1 min read
There Are Often Two Buyers
Matt Church - Founder: 11 August 2023
Sometimes it's commercially smart to think of your audience and your buyer as two separate people.
1 min read
The Three Fundamentals
Matt Church - Founder: 6 July 2023
If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.
1 min read
How to Be a Thought Leader
Lisa O'Neill - CEO: 28 June 2023
There are 18 words you need at the front of your mind when you are a thought leader.
2 min read
Meaning and Money Are Not Mutually Exclusive
Matt Church - Founder: 20 June 2023
Putting purpose and meaning around what you do, you can also make money.
2 min read
Empathy Trumps Expertise
Matt Church - Founder: 8 June 2023
What you know matters a lot; connecting to others so that they value it matters more.
1 min read
Being in Charge
Lisa O'Neill - CEO: 1 June 2023
When you run your own practice, you are in charge.
1 min read
Positioning Bias
Matt Church - Founder: 23 May 2023
When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or...
2 min read
Your Unique Genius
Matt Church - Founder: 12 May 2023
The world needs to know what you have learned, what you have experienced, and what the world looks like through your eyes.
2 min read
Space
Lisa O'Neill - CEO: 3 May 2023
Making yourself a priority is important if you want to make an impact. Giving yourself space is one of the greatest gifts.
2 min read
The Lazy Chat
Matt Church - Founder: 24 April 2023
Don't use CHAT GPT for your newsletters and blogs.
1 min read
Family Tree of IP
Lisa O'Neill - CEO: 20 April 2023
Having a lot of IP is a blessing and a curse.