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Don’t Focus on the Algorithm
As a thought leader running a commercially successful practice, sharing what you know, it’s easy to get distracted by the latest algorithm hacks.
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As a thought leader running a commercially successful practice, sharing what you know, it’s easy to get distracted by the latest algorithm hacks.
1 min read
To run a commercially successful thought leaders practice, you want to be speaking and writing all the time.
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In our Business School, we teach experts how to be commercially smart by focusing on developing positioning as a leading authority, what the world...
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A thought leader’s practice takes work, make sure it’s the right work.
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This is the month you connect deeply.
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The commercial conversation is about invitation and exploration, try not to make it about education.
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Message, market and method are the tumblers on your practice safe. They are the combinations that help you unlock your greatest value as soon as...
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The irony of your expertise might be the place to locate your point of difference.
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So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.
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Do more of the work you love with the people you like to spend time with in a way that works for them and you. Work you love, people you like, the...
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What do you know that you could become professionally famous for knowing?
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When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.