Newsletters

1 min read

The Two Things Every Thought Leader Wants to Be Working on All the Time

To run a commercially successful thought leaders practice, you want to be speaking and writing all the time.

Read More

1 min read

Three Bets on the Future

In our Business School, we teach experts how to be commercially smart by focusing on developing positioning as a leading authority, what the world...

Read More

2 min read

The Work

A thought leader’s practice takes work, make sure it’s the right work.

Read More

1 min read

What Is Possible This Month

This is the month you connect deeply.

Read More

1 min read

Don’t Teach When Selling

The commercial conversation is about invitation and exploration, try not to make it about education.

Read More

1 min read

Focus On One Thing, Then Don’t

Message, market and method are the tumblers on your practice safe. They are the combinations that help you unlock your greatest value as soon as...

Read More

2 min read

Ironicity

The irony of your expertise might be the place to locate your point of difference.

Read More

2 min read

What if You Get Hit by a Bus?

So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.

Read More

1 min read

Why You May Need to Get More Support

Do more of the work you love with the people you like to spend time with in a way that works for them and you. Work you love, people you like, the...

Read More

2 min read

Process or Perspective Gurus

What do you know that you could become professionally famous for knowing?

Read More

2 min read

Don’t Become Method Locked

When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.

Read More

2 min read

Small is Beautiful

It’s amazing how much freedom there is for people in a practice model. Running a practice where you sell your time enables you to do work you love,...

Read More