1 min read
What Is Possible This Month
Matt Church - Founder: 12 December 2023
This is the month you connect deeply.
1 min read
Don’t Teach When Selling
Matt Church - Founder: 22 November 2023
The commercial conversation is about invitation and exploration, try not to make it about education.
1 min read
Focus On One Thing, Then Don’t
Matt Church - Founder: 6 November 2023
Message, market and method are the tumblers on your practice safe. They are the combinations that help you unlock your greatest value as soon as...
2 min read
Ironicity
Matt Church - Founder: 26 October 2023
The irony of your expertise might be the place to locate your point of difference.
2 min read
What if You Get Hit by a Bus?
Matt Church - Founder: 5 October 2023
So much of what you do running a commercially successful thought leaders practice is dependent on your mojo.
1 min read
Why You May Need to Get More Support
Matt Church - Founder: 20 September 2023
Do more of the work you love with the people you like to spend time with in a way that works for them and you. Work you love, people you like, the...
2 min read
Process or Perspective Gurus
Matt Church - Founder: 12 September 2023
What do you know that you could become professionally famous for knowing?
2 min read
Don’t Become Method Locked
Matt Church - Founder: 1 September 2023
When you build your practice around message positioning rather than a method or a process, you start to create an attraction-based business.
2 min read
Small is Beautiful
Matt Church - Founder: 14 August 2023
It’s amazing how much freedom there is for people in a practice model. Running a practice where you sell your time enables you to do work you love,...
1 min read
There Are Often Two Buyers
Matt Church - Founder: 11 August 2023
Sometimes it's commercially smart to think of your audience and your buyer as two separate people.
1 min read
The Three Fundamentals
Matt Church - Founder: 6 July 2023
If you get this newsletter, you are interested in being a thought leader and sharing your ideas with others in a commercial manner.
1 min read
How to Be a Thought Leader
Lisa O'Neill - CEO: 28 June 2023
There are 18 words you need at the front of your mind when you are a thought leader.