1 min read
There Are Often Two Buyers
Matt Church - Founder: 11 August 2023
Sometimes it's commercially smart to think of your audience and your buyer as two separate people.
Sell
1 min read
Being in Charge
Lisa O'Neill - CEO: 1 June 2023
When you run your own practice, you are in charge.
2 min read
Your Unique Genius
Matt Church - Founder: 12 May 2023
The world needs to know what you have learned, what you have experienced, and what the world looks like through your eyes.
1 min read
Nice Cluster!
Lisa O'Neill - CEO: 5 April 2023
Selling things that are necessary, nice, and indulgent!
1 min read
Your Three Jobs
Matt Church - Founder: 16 February 2023
Our curriculum teaches that a thought leader has three jobs: to think, to sell, and to share what they know.
2 min read
Cash and Conviction
Lisa O'Neill - CEO: 8 June 2022
Cash and conviction are the outcomes of any good sales conversation. We all need cash and we all need conviction.
2 min read
It's Never Really About the Money
Matt Church - Founder: 18 August 2021
What drives you to do what you do?
2 min read
Selling You is Different
Matt Church - Founder: 29 July 2021
There are lots of ways to do business. We teach two clear ways that a thought leader can be commercially smart in a practice: The first is going for...
1 min read
Know Your Worth, Be of Service, Get Paid
Matt Church - Founder: 28 July 2021
Commercial conviction removes the need to be convincing. Historically, selling has been presented as a series of sales techniques and negotiation...
1 min read
Discounting Days
Matt Church - Founder: 26 July 2021
We teach thought leaders to be commercially smart with their practices. Discounting then becomes one of the topics that comes up all the time. Here...
2 min read
Guaranteed
Matt Church - Founder: 15 June 2021
I don't love the use of guarantees when it comes to a Thought Leaders practice. If I were a watchmaker, I could guarantee the watch you buy from me...