Commercially Conscious

Our work in the Thought Leaders Business School is about helping experts and academics have a more significant impact through their work.

Listen to the blog here.

Have you ever noticed how the most impactful thought leaders seem to effortlessly blend purpose with profit? They've discovered something powerful that I want to share with you today: being "consciously commercial" isn't just a strategy—it's a philosophy that transforms how we show up in the world. When we align our expertise with both impact and income, something magical happens. Let me show you how this approach is changing everything for the experts and academics we work with at Thought Leaders Business School.

The phrase "consciously commercial" should be at the heart of a thought leaders practice. Our work in the Thought Leaders Business School is about helping experts and academics have a more significant impact through their work. This means we are pursuing three goals simultaneously, and each works interdependently, in no particular order, and is not mutually exclusive.

Goal 1: Our work has an impact.
Goal 2: We are paid accordingly.
Goal 3: The work is fulfilling.

Our core mantra is: Do work you love with people you like the way you want. This mantra is the product of these three goals working as a system.

The first goal is that our work makes a difference. The impact agenda directly correlates to the value received and perceived by others. We always want to ask the following question: What difference does this work make? What challenges does it address, and what aspirations does it support?

The second is that our work is enjoyable and fulfilling. One way to keep fulfillment at the centre of your work is to work based on preferences, not opportunities. An entrepreneur will ask, "What gap in the market can I exploit?" A thought leader will ask, "What is something I want to share that is in me?"

Our work in the Business School is to make sure these first two goals work synergistically: together, your work makes an impact, and as a result, you get paid, and equally, the work is satisfying for you. Ask yourself, "Where is the obligation in my work, and how can I remove it? What are the opportunities that I would enjoy pursuing, and what are the opportunities that are out there?" A scarcity mindset says all I can do is respond to the opportunities others create, and an abundance mindset says there is a market out there for the things I'm interested in. I just have to figure out who, what, and where.

A practice is exertion-based. As a result, the kind of work needs to be fulfilling and the reward needs to be significant. If this all makes sense, then make sure you either read our book, study our course or join the school. 

So here's my invitation to you: Imagine what becomes possible when you build your practice around work that matters deeply to you AND generates the income you deserve. This isn't about compromise—it's about alignment. It's about bringing your whole self to your work and being rewarded accordingly.

If you're ready to step into this "consciously commercial" mindset, I'd love to support your journey. Whether through our book, our course, or by joining our school, we've created pathways for you to transform your expertise into a practice that honors all three goals: impact, fulfillment, and financial reward.

Until next time, keep bringing your brilliant ideas into the world. They matter more than you know.

Warmly, 

Some ways we can help?

1. Get a copy of our book The Thought Leaders Practice. Request a copy here.
2. Invest in our Foundation Program and learn our curriculum in your own time and at your own pace. Sign up now.
3. Join our online Business School and start making money as you make an impact with the work you were born to do on the planet.  Join our next discovery session.